About
CFO at Attention and founder of Praxis — operating at the intersection of financial governance and company building.
Background spanning multi-entity structures and cross-border operations. Engaged in high-complexity financial environments where conventional frameworks don’t apply.
Currently leading financial strategy across Attention's media, ventures, and capital platform — while simultaneously building Praxis, an AI-driven personal style platform. Operating across the Middle East and into global capital markets.
I operate across both the CFO seat and the founder seat, bringing capital discipline and execution into businesses being built in real time.
Operating within environments where capital, operators, and opportunities intersect.
Trusted in situations where capital, timing, and execution matter.
Work
Chief Financial Officer
Attention
Running financial strategy, governance, and operational execution across a multi-entity platform at the intersection of media, capital, and venture incubation. Responsible for financial architecture, investor relations, and aligning execution with long-term strategic objectives across a diversified portfolio.
Founder
Praxis
Building an AI platform focused on reducing friction in personal style decisions by turning wardrobe, context, and occasion into fast, usable recommendations.
Engaged across media, AI, and capital.
Reach outSelected Scope
Areas of strategic focus and operational expertise.
Turning multi-entity complexity into a single coherent financial picture — across jurisdictions, currencies, and regulatory environments.
From pitch deck to cap table: finance leadership through every stage of venture incubation and capital deployment.
Structuring deals that close — legal, financial, and operational alignment handled as a single coordinated system.
Investor narrative and capital strategy — structured to hold across multiple stages and market conditions.
Operating at the intersection of traditional finance and digital asset capital within complex, fast-moving business environments.
Capital Allocation
Experience across multiple asset classes, including equities, ETFs, digital assets, precious metals, and real estate.
Approaches capital with a focus on structure, risk distribution, and long-term positioning rather than short-term speculation.
Brings an institutional mindset to portfolio construction, shaped by exposure to both traditional finance and emerging asset environments.
Focused on capital preservation and asymmetric upside.
Philosophy
Clarity over noise. Structure over chaos.
Precision in decisions. Discipline in execution.
Things get done.
Personal Discipline
Martial arts and salsa sharpen the same qualities that matter in business: timing, composure, discipline, and pattern recognition.
Martial Arts
Discipline, precision, and control
The practice of eliminating excess — each movement deliberate, each decision final.
Salsa
Rhythm, timing, and presence
The art of reading a partner, a room, a moment — and moving with intention.
Precision in practice. Composure under pressure. The same discipline runs through both.
Education
MBA
Lebanese American University
Contact
For serious conversations in media, AI, or capital management, reach out directly.
Engagements are selective.
Occasionally engaged in conversations with founders, investors, and operators working on complex, high-impact ideas.